Humans at work.

Hi, I’m Donna, founder of the DPA.

I help organisations humanify communication and culture, strengthening trust, engagement and collaboration.

What the DPA does.

Human-Centred Organisational Development Consultant
Strengthening psychological safety, performance and wellbeing.

West Midlands–based • Online & in-person

I support VCSE, public sector and values-led organisations to strengthen communication, relationships and culture, creating the conditions for people and organisations to thrive.

Why this support matters?

“Because when people feel safe, connected and understood at work, everything else improves — from communication and collaboration to performance, sustainability and organisational effectiveness.”

How I support organisations.

Consultancy

Working with organisations on communication, engagement and workplace culture challenges and development.

Facilitation

Designing and delivering sessions that build connection, trust and collaboration across teams and stakeholders.

Development Support

Helping organisations translate values, communication and culture into everyday practice.

Impact in practice.

These insights are drawn from real-world facilitation across education and organisational settings, combining participant feedback, observation and reflective evaluation.

75%

— growth in communication confidence

31%

— growth in creative problem-solving

42%

— increase in professional understanding

300%

— Increase in communication confidence for an introverted participant

What participants are saying.

“I feel more confident now and can communicate with people I’ve never spoken to before.”

“The sessions feel really supportive, it makes it easier to try new things.”

“I’ve witnessed rocks turn into sponges in your sessions.”

The DPA approach.

My work focuses on communication, relationships and organisational development, and how people experience work.

Using the DPA: DNA Human First Approach, I combine wellbeing, neuroscience and creative thinking to strengthen trust, engagement and collaboration — the foundations of psychological safety in practice.

This supports healthier communication, more effective ways of working, and long-term organisational sustainability.

How this shows up in practice.

🗸 Communication that is clear, human and effective — improving alignment and reducing friction

🗸 Stronger organisational culture and team connection — supporting engagement, retention and trust

🗸 Better engagement across teams and external relationships — improving collaboration and stakeholder outcomes

🗸 Healthier collaboration, innovation and working relationships — supporting adaptability, effectiveness and sustainable performance

Why creativity matters.

Creativity isn't just about art.

It's how people solve problems, adapt to change, communicate ideas and innovate.

Research consistently shows strong links between creativity, wellbeing, innovation and psychological safety. When people feel safe enough to speak up, experiment and think differently, better ideas, stronger collaboration and healthier cultures can emerge.

As a professional creative, facilitator and organisational development practitioner, I use creative thinking as a practical tool for connection, reflection, problem-solving and meaningful change.

About me.

I create reflective, psychologically safe spaces where people communicate more openly, think differently and create meaningful change.

With over 20 years' experience across organisational development, facilitation, communication, wellbeing, leadership and marketing, I've supported more than 1,500 people across education, business, public sector and community settings.

Alongside Dynamic Potential Academy, I am Development & Partnership Lead at CRASAC, developing trauma-informed partnership and communication strategies that strengthen connection between organisations, communities and people.

I am also a practising creative, using creative practice to explore communication, human behaviour, design thinking and connection.

  • Smiling man outdoors wearing a black jacket with a blurred landscape background.

    “Donna has an incredible ability to cut through complexity and bring clarity and focus at every level of an organisation.”

    Elliot Parnham, Skyfarer
    Design Thinking & Co-Design Workshops (NHS, Police & Environment Agency)

  • A woman with natural curly hair wearing large hoop earrings and a black shirt with white text that reads "Like a lioness I will roar," standing in front of a stone wall.

    “Donna is a 360-degree thinker with a large dose of compassion in her work.”

    Laura Nyahuye, Maokwo
    Event Co-Design & Social Enterprise Development Facilitation (Slanguages, City of Culture Coventry)

  • A woman with short brown hair and a bright smile, wearing a green top and a necklace, sitting in an office environment.

    “Donna’s thoughtful planning and creative energy consistently elevated both the participant experience and ensured that CJD got the best results.”

    Carole Donnelly, CJD Consultancy
    Evaluation, Research & Co-Design Facilitation (WMCA, Power to Change & SSE)