Let

EI

lead

IQ

Transforming leaders, empowering teams.

Harness the power of creativity, emotional intelligence, and neuroscience to build resilient, high-performing teams.

Develop emotional intelligence. Foster creative leadership. Prevent burnout and retain teams.

Who we work with.

We support creative leaders, teams, and organisations who are ready to:

  • Navigate change and complexity with confidence

  • Lead with emotional clarity and creativity

  • Build psychologically safe, thriving cultures

  • Prioritise well-being without sacrificing performance

  • Foster cultures of creativity and sustainable success

What we offer.

  • Creative Leadership

    Build emotionally intelligent, creative leadership practices.

  • Team Well-Being Sessions

    Boost resilience and innovation through restorative practices.

  • Bespoke Training & Facilitation

    Tailored programmes for creative transformation.

Our approach.

We combine Neuroscience + EI + Creativity:

  • Neuroscience & Emotional Intelligence – Grounded, evidence-based insights.

  • Creative, Experiential Learning – Not just talking, but doing and reflecting.

  • Safe, Human-Centred Spaces – Because growth needs trust.

  • Real Talk & Practical Tools – For leaders who want depth, not fluff.

A crumpled blue paper ball on a notebook with sketches of a light bulb and arrows, symbolizing creativity and ideas.

How do we cultivate that space?

Creativity and innovation can flourish by setting a Psychologically Safe Space for honest conversations.

Include creative flow activities, such as Design Thinking, LEGO® Serious Play®, and Co-Design, as well as just chatting and doodling. Neuroscientific research shows the benefits of creative-based flow activities connected with reflective thinking tasks.

Whatever comes out, comes out. Reflection and Connection are the cornerstones of my sessions, and from that, significant growth emerges.

Customisation and personalisation

We assess your unique challenges and objectives to ensure the sessions hit the most valuable outcomes for your needs. Sessions are also delivered with different learning styles for an effective learning environment.

A person wearing white sneakers and light blue jeans standing on asphalt next to a smiley face painted on the ground with a yellow circle around it and a white arrow pointing to the right.

Prioritised Experiential Learning

Our interactive, hands-on sessions and peer-to-peer learning allow participants to practice new skills immediately and offer opportunities for participants to collaborate, share experiences, and learn from one another.

Three people pointing at a laptop screen while sitting at a table.

Linked Well-Being & Business Outcomes

Real-time metrics and KPIs to demonstrate ROI. e.g. before-and-after assessments can show improvements in team engagement, communication, or stress levels, which can be tied to organisational performance indicators.

Laptop displaying data analytics dashboard with charts and graphs, placed on a couch.
Person with paintbrush and glasses, hair in bun with brushes, playful composition.

Meet the founder

I'm Donna, founder of the Dynamic Potential Academy, a Creative Leadership training opportunity.

We foster an emotionally intelligent leadership environment with well-being, creativity, and neuroscience at the heart of our activities.

This fun, bespoke and practical approach cultivates connections, internal and external. It’s a unique cocktail of awesomeness that can turn rocks into sponges and produce effective and cost-saving results.

Logo with the text 'dpa' in lowercase blue letters, and the words 'empower' and 'transform' below. A blue circle with yellow connected dots is above the letter 'a'.

Your growth, our impact.

  • “Her training is one of the most memorable and impactful learning experiences I’ve attended… l will not forget the experience; the vibe was always on point. I felt it, and l loved it. Donna's passion and dedication in her sessions are contagious.”

    Laura Nyahuye, Artistic Director @ Maokwo | Artist | Storyteller | TEDxSpeaker | Teacher (PGT) | PhD

  • “The DPA is a safe space that provides social interaction with others and encourages inward reflection and exploration of new possibilities. I leapt over my limitations and boundaries and sensed new energy from new perspectives”.

    Nomatter Sande, Interdisciplinary Researcher | Religion | Social Change / Transformation

  • “I now feel that I am much more in tune with who I want to be and who I currently am. I am able to make better decisions and ask others for support when I struggle with decisions, and I am able to put my foot down and ask questions which might have been difficult for me in the past.”

    Tabitha Odutayo, Dressing and Production Coordinator

  • “This approach resulted in a total mindset shift where I began to feel empowered with a growth mindset. I feel like I'm moving forward, tapping into my skillsets and strengths. She really got me thinking outside the box.”

    Sammy Wan, Mind-body Coach | Creative Arts Facilitator | Empowering a Holistic Approach to Wellbeing

In-depth reviews

Our sessions have supported.

"Employee engagement and wellness are finally taking center stage in the business world. For too long, they have been viewed as the responsibility of the HR department and not an integral part of business strategy. However, it is increasingly clear that unhealthy and unengaged employees are a drag on productivity, innovation, and the bottom line."

Insights from the Academy.

Check out our post from a Confidence session we recently hosted with Coventry University’s, GILL Lab’s, Salon Series.

Develop new skills. Increase productivity. Create happier teams.

Explore our offer.

Take at look in more detail at what we offer. Two practical programmes complement each other.

Creative Leadership and Wellness Sessions work together so you can work better together.