Clear minds.

Brave leadership.

Real impact.

Blue "dpa" logo with the words "empower transform" and a network design in the letter "a."

Helping leaders thrive with emotional intelligence, neuroscience, and purposeful well-being.

A personal journey into creative leadership and well-being.

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Why I created the DPA.

Hi, I’m Donna — a coach, facilitator, and creative human who’s been on both sides of burnout and breakthrough.

This work was born from a personal turning point. After years of operating in high-pressure environments, I hit burnout. It was creativity, emotional intelligence, and the science of well-being that helped me recover — and grow into the kind of leader I’d always wanted to be.

That experience sparked a question that continues to drive me:

What if more leaders could access the tools to lead well and feel well?

I created Dynamic Potential Academy to help answer that question. Through facilitated workshops, leadership development, and psychologically safe spaces, I support individuals and organisations to thrive — not just survive — in complexity.

Our USP.

This is not corporate training as usual. This work is personal to you. It’s purposeful, and it’s designed to last.

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What I believe…

  • Creative leadership is for everyone — it’s not about being artistic, it’s about thinking differently, empathising deeply, and leading with flexibility and heart.

  • Psychological safety fuels innovation — when people feel safe to express, question, and imagine, they create incredible things.

  • Sustainable success starts with self-awareness — knowing how we function mentally, emotionally, and creatively allows us to lead with confidence and care.

Who I work with.

I collaborate with forward-thinking leaders, teams, and organisations who are ready to:

  • Navigate change and complexity with clarity, creativity, and strategic confidence

  • Lead with emotional intelligence to boost engagement, resilience, and trust

  • Build psychologically safe cultures where innovation and collaboration thrive

  • Prioritise well-being to reduce burnout and drive sustainable performance

Whether you're a team leader, executive, or growing organisation — if you're committed to doing great work without losing your humanity — you're in the right place.

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Business benefits include:

✓ Stronger team engagement and retention
✓ Increased creativity and problem-solving across functions
✓ Greater adaptability during change and growth
✓ A healthier culture that supports high performance and well-being

A little more about me.

  • 20+ years in leadership, design, and creative facilitation.

  • Has taught over 1500 people in the fields of leadership, business and communication.

  • Known for holding spaces where people open up, think differently, and actually change.

  • Passionate about making leadership more compassionate, curious, and courageous.

What makes my approach different?

  • Emotional intelligence

    Grounded, Neuroscientific evidence-based insights.

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  • Experiential learning

    Not just talking, but doing creating and reflecting.

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  • Safe, human-centred spaces

    Because growth needs trust to thrive.

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  • Real talk and practical tools

    For leaders who want depth, not fluff.

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  • “I am always in awe of her ability to handle even the most challenging personalities effortlessly, harnessing their differences and inspiring them to remember their 'why'. And even those who were initially on completely different pages quickly rally and get on board with implementing ideas that make a difference.”

    Morgan Lionel, Business Consultant

  • “Donna can look at a person, see what they’re dealing with, see what their challenges might be and adapt the process to fit your needs. It’s just the most amazing thing!”

    Oliver Whitehouse, Founder at OG Films

  • “She is not only patient, funny and open to questions, but the content she created and her teaching style was very engaging and motivating.”

    Sarah Bauroth, Marketing, Project Management and Communications.

  • “I would highly recommend Donna for anything related to coaching and teaching, but she’s also a lovely person to work with. She’s highly skilled, and her ability to work with people is undeniable.”

    Anca Mihaela Bogdan, Marketing Executive

Who I’ve supported.

I collaborate with educators, creatives, psychologists, industry consultants and businesses. We are unified by the vision of people living positively effective lives, full of well-being and purpose.

“The level of collective courage in an organisation is the absolute best predictor of that organisation’s ability to be successful.”

—Bréne Brown

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Let’s connect

If you're curious about how creative leadership and well-being practices can support you or your team, I’d love to hear from you.

Get in touch to book a call and explore what’s possible.