Leaders

for the

future.

Lead Creatively. Thrive Emotionally. Transform Your Impact.

Empowering leaders to build emotionally intelligent, creative cultures that thrive in complexity.

“Building a diverse and innovative team works only if you empower people to take ownership over solving problems”. 

Are you or your team facing any of these challenges?

  • Uncertainty and Change

    Teams find it hard to keep up and stay focused.

  • No Psychological Safety

    People don’t feel safe to speak up or work together.

  • Lack of New Ideas

    Teams get stuck doing the same things without fresh thinking.

  • Burnout and Stress

    Too much pressure leads to tired, overwhelmed people.

What’s the solution?

In times of uncertainty and transformation, traditional leadership isn’t enough. Creative Leadership helps you:

  • Respond to change with clarity and confidence
  • Stay connected to purpose, people, and progress
  • Create cultures of care and innovation
“Creative thinking is not a talent; it is a skill that can be learned. It empowers people by strengthening their natural abilities, which improves teamwork, productivity, and, where appropriate, profits.” — Edward De Bono
  • AI & Human Connection: As AI grows, leaders must bring more human intelligence — not less.
  • Retention & Engagement: People stay where they feel seen, safe, and valued.
  • Outdated Styles Don’t Work: Command-and-control is out. Creative, emotionally intelligent leadership is the future.

Creative leadership isn’t about being artistic — it’s about thinking differently, solving complex problems, and leading with empathy and agility.

Creative Leadership at Dynamic Potential Academy blends emotional intelligence with experiential learning to help leaders:

  • Innovate with confidence
  • Foster psychological safety
  • Build emotionally intelligent teams
  • Lead change with creativity and care
  • Creative Thinking Meets Emotional Intelligence: Equip your leaders for the AI era. Cut costly errors and stagnation by blending human insight with future-ready adaptability.
  • Psychological Safety at the Core: Reduce turnover and burnout. Our emotionally intelligent approach builds cultures where innovation, loyalty, and efficiency thrive.
  • Active, Brain-Friendly Learning That Lasts: Tailored, experiential methods backed by neuroscience unlock insight and embed change — without the fluff.
  • Strategic and Fully Tailored: Sessions are designed around your goals and culture — aligning leadership growth with business outcomes.

This opportunity is for leaders, founders, and teams who:

  • ✓ Want to lead with confidence and care
  • ✓ Are building psychologically safe cultures
  • ✓ Value creativity, well-being, and emotional intelligence

This training is ideal for:

  • Senior and emerging leaders
  • Cross-functional teams
  • Innovation, culture, or transformation departments
  • Organisations navigating complexity, change, or growth

We create engaging, psychologically safe spaces where leaders grow — through experiential learning rooted in neuroscience and emotional intelligence. Methods include:

  • Design Thinking
  • Co-Design & Co-Creation
  • LEGO® Serious Play®
  • Embodied practice
  • Visual, audio and creative tools
  1. Initial Conversation: A friendly discovery call to understand your challenges and goals.
  2. Tailored Proposal: We design a custom programme aligned with your team's needs.
  3. Kickoff & Onboarding: Introduce the process and prepare for a creative experience.
  4. Engaging Learning Sessions: Workshops, coaching, or masterclasses using brain-friendly learning.
  5. Reflection & Integration: Embed skills into daily work through guided reflection.
  6. Measurement & Feedback: Evaluate, adjust, and optimise the programme for impact.
  7. Ongoing Support & Growth: Continue the journey with coaching and new modules as needed.
  • “I have witnessed rocks turn to sponges in your sessions”

    Darren Jones

  • “Donna helped develop my self-confidence and self-awareness, which grew from a person who was shy and could not talk in front of an audience to somebody who was managing a business and had no problems stepping up in front of a group to hold a speech. Her support and coaching were always revigorating and motivating at the same time. I would highly recommend her any time!”

    Zsolt Bán, Finance | Energy | Quants

  • “The skills I have learnt through Donna's support means that the future for me is now an exciting prospect”

    Elliot Parnham, Founder at Skyfarer

  • “The energy, enthusiasm and openness are unique within Donna’s training environments; if you dive in, commit and get fully involved during the programme...you will discover tools and techniques to help you get your business in the right direction.”

    Suleman Sujad, STEM educator

  • “She has helped me become more confident about my business idea and introduced me to certain creative approaches to learning and brainstorming… I liked how the course was designed, it felt very relaxed and collaborative but at the same time very productive.”

    Natalia Kałuża, Account Manager, Demand Solutions EMEA at Magnite

  • “I was able to learn new things through theory and practice. Moreover, I met a very diverse group of people with a common goal.”

    Cristian Fabiano, Marketing Manager | Rotaract International

The impact.

After working with us, your leaders will:
✓ Think and act more creatively
✓ Lead with clarity, emotional intelligence, and empathy
✓ Communicate and collaborate with confidence
✓ Navigate uncertainty and complexity with resilience
✓ Drive innovation while supporting well-being

90%

Of the participants report increased confidence and clarity.

Let’s work together.

Let’s talk about how Creative Leadership can shape your future.

Frequently Asked Questions

  • Creative Leadership is a modern leadership style that combines emotional intelligence, adaptability, and innovation. Unlike traditional leadership, which often relies on control and hierarchy, Creative Leadership focuses on human connection, co-creation, and leading through uncertainty. It’s a future-focused way to solve problems, inspire teams, and drive meaningful change.

  • Creative Leadership is designed for professionals at all levels — from executives and team leads to founders and early-stage leaders. If you’re navigating complexity, building culture, or leading through change, this training will support your personal and professional growth. We work across industries including finance, healthcare, education, technology, and the creative sector.

  • Absolutely. You don’t need to work in a "creative" industry to benefit. Creative Leadership is about problem-solving, adaptability, and human-centred thinking — skills essential in sectors like finance, law, tech, education, and healthcare. If you're leading people or facing complex challenges, this approach is highly relevant.

  • Yes — Creative Leadership meets you where you are. Senior leaders benefit from space to rethink strategy, culture, and personal impact, while new leaders build essential skills for leading with clarity, confidence, and care. Programmes are tailored to your level of experience and leadership goals.

  • We don’t do off-the-shelf. Every engagement begins with listening — to your goals, your challenges, and the culture you’re working in. From there, we co-design a leadership experience that is relevant, purposeful, and practical. Whether for individuals or teams, the journey is shaped around what will create lasting change and impact.

  • Our programmes use experiential learning and creative facilitation techniques backed by neuroscience and emotional intelligence. These include:

    • LEGO® Serious Play®

    • Visual storytelling and mapping

    • Embodied leadership practices

    • Design thinking and co-creation workshops

    All sessions are delivered in psychologically safe environments to support open exploration and real behavioural change.

  • Participants can expect:

    • Greater self-awareness and confidence in their leadership style

    • Tools to lead change with clarity, creativity, and empathy

    • Stronger team engagement and collaboration

    • Practical strategies to balance well-being with high performance

    These aren’t theoretical sessions — they are designed to create measurable and meaningful shifts in how you lead.