Let
EQ
Lead
IQ
Unlock Human Potential
From classroom to boardroom - Learning, Growth and Fun!
Because, fun, psychologically safe, creatively lead, and wellbeing, neuroscience-embedded training, is radical, transformational training.
Professional Executive and Business Growth
Develop emotional intelligence.
Foster creative leadership.
Prevent burnout and retain happy teams.
Personal Development for Young People
Build confidence and soft skills.
Support wellbeing and regulation.
Strengthen identity and motivation.
Meet the founder
Hi, I’m Donna — founder and lead facilitator of the Dynamic Potential Academy, where Creative Leadership training meets emotional intelligence and well-being.
Too many people — whether in boardrooms or classrooms — feel stuck, disconnected, or burnt out. The Academy offers a refreshing alternative: a playful, practical space to grow confident, creative leaders at every stage of life.
We work with teams, educators, and young people to build emotional resilience, purpose, and real-world skills — using neuroscience, creativity, and reflective practice to spark human connection and long-term change.
Think of it as turning rocks into sponges — surprising, effective, and good for everyone.
Who we’ve worked with
Our approach.
We combine Neuroscience + EQ / EI + Creativity:
Neuroscience & Emotional Intelligence – Grounded, evidence-based insights.
Creative, Experiential Learning – Not just talking, but doing and reflecting.
Safe, Human-Centred Spaces – Because growth needs trust.
Real Talk & Practical Tools – For leaders who want depth, not fluff.
How do we cultivate our space?
Creativity and innovation can flourish by setting a Psychologically Safe Space for honest conversations.
Include creative flow activities, such as Design Thinking, LEGO® Serious Play®, and Co-Design, as well as just chatting and doodling. Neuroscientific research shows the benefits of creative-based flow activities connected with reflective thinking tasks.
Whatever comes out, comes out. Reflection and Connection are the cornerstones of my sessions, and from that, significant growth emerges.
What makes us different?
Customisation and personalisation
We assess your unique challenges and objectives to ensure the sessions hit the most valuable outcomes for your needs. Sessions are also delivered with different learning styles for an effective learning environment.
Prioritised Experiential Learning
Our interactive, hands-on sessions and peer-to-peer learning allow participants to practice new skills immediately and offer opportunities for participants to collaborate, share experiences, and learn from one another.
Linked Well-Being & Business Outcomes
Real-time metrics and KPIs to demonstrate ROI. e.g. before-and-after assessments can show improvements in team engagement, communication, or stress levels, which can be tied to organisational performance indicators.
Our impact, your growth.
Insights from the Academy.
Check out our post from a Confidence session we recently hosted with Coventry University’s, GILL Lab’s, Salon Series.
Our Programme Offers.
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Align – Executive & Team Development
Empower your team with emotionally intelligent, creative leadership. Align combines workshops, programmes, and team experiences to boost connection, performance, and well-being — all tailored for the modern workplace.
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Expand – Youth Support & Development
Creative, neuroscience-informed support for young minds. Expand helps young people grow in self-awareness, confidence, and well-being — offering space to explore stress, identity, and future paths without pressure.