Let

EQ

Lead

IQ

Unlock Human Potential

Bringing humanity back to leadership, learning, and growth.
Psychologically safe, neuroscience-informed training — from classroom to boardroom.

Our Programme Offers.

  • Align – Executive & Team Development

    Empower your team with emotionally intelligent, creative leadership. Align combines workshops, programmes, and team experiences to boost connection, performance, and well-being — all tailored for the modern workplace.

    Align Info

  • Expand – Youth Support & Development

    Creative, neuroscience-informed support for young minds. Expand helps young people grow in self-awareness, confidence, and well-being — offering space to explore stress, identity, and future paths without pressure.

    Expand Info

Develop emotional intelligence.

Foster creative leadership.

Prevent burnout and retain happy teams.

Meet the founder

Hi, I’m Donna — founder of the Dynamic Potential Academy, where Creative Leadership training meets emotional intelligence and well-being.

Too many people — whether in boardrooms or classrooms — feel stuck, disconnected, or burnt out. The Academy offers a refreshing alternative: a playful, practical space to grow confident, creative leaders at every stage of life.

We work with teams, educators, and young people to build emotional resilience, purpose, and real-world skills — using neuroscience, creativity, and reflective practice to spark human connection and long-term change.

Think of it as turning rocks into sponges — surprising, effective, and good for everyone.

Logo with the text 'dpa' in lowercase blue letters, and the words 'empower' and 'transform' below. A blue circle with yellow connected dots is above the letter 'a'.

Let’s Talk About Your Team or Project.

Our approach.

We combine Neuroscience + EQ / EI + Creativity:

  • Neuroscience & Emotional Intelligence – Grounded, evidence-based insights.

  • Creative, Experiential Learning – Not just talking, but doing and reflecting.

  • Safe, Human-Centred Spaces – Because growth needs trust.

  • Real Talk & Practical Tools – For leaders who want depth, not fluff.

A crumpled blue paper ball on a notebook with sketches of a light bulb and arrows, symbolizing creativity and ideas.

How do we cultivate that space?

Creativity and innovation can flourish by setting a Psychologically Safe Space for honest conversations.

Include creative flow activities, such as Design Thinking, LEGO® Serious Play®, and Co-Design, as well as just chatting and doodling. Neuroscientific research shows the benefits of creative-based flow activities connected with reflective thinking tasks.

Whatever comes out, comes out. Reflection and Connection are the cornerstones of my sessions, and from that, significant growth emerges.

Build confidence and soft skills.

Support wellbeing and regulation.

Strengthen identity and motivation.

What makes us different?

Customisation and personalisation

We assess your unique challenges and objectives to ensure the sessions hit the most valuable outcomes for your needs. Sessions are also delivered with different learning styles for an effective learning environment.

A person wearing white sneakers and light blue jeans standing on asphalt next to a smiley face painted on the ground with a yellow circle around it and a white arrow pointing to the right.

Prioritised Experiential Learning

Our interactive, hands-on sessions and peer-to-peer learning allow participants to practice new skills immediately and offer opportunities for participants to collaborate, share experiences, and learn from one another.

Three people pointing at a laptop screen while sitting at a table.

Linked Well-Being & Business Outcomes

Real-time metrics and KPIs to demonstrate ROI. e.g. before-and-after assessments can show improvements in team engagement, communication, or stress levels, which can be tied to organisational performance indicators.

Laptop displaying data analytics dashboard with charts and graphs, placed on a couch.

Our impact, your growth.

  • “Her training is one of the most memorable and impactful learning experiences I’ve attended… l will not forget the experience; the vibe was always on point. I felt it, and l loved it. Donna's passion and dedication in her sessions are contagious.”

    Laura Nyahuye, Artistic Director @ Maokwo | Artist | Storyteller | TEDxSpeaker | Teacher (PGT) | PhD

  • “The DPA is a safe space that provides social interaction with others and encourages inward reflection and exploration of new possibilities. I leapt over my limitations and boundaries and sensed new energy from new perspectives”.

    Nomatter Sande, Interdisciplinary Researcher | Religion | Social Change / Transformation

  • “I now feel that I am much more in tune with who I want to be and who I currently am. I am able to make better decisions and ask others for support when I struggle with decisions, and I am able to put my foot down and ask questions which might have been difficult for me in the past.”

    Tabitha Odutayo, Dressing and Production Coordinator

  • “This approach resulted in a total mindset shift where I began to feel empowered with a growth mindset. I feel like I'm moving forward, tapping into my skillsets and strengths. She really got me thinking outside the box.”

    Sammy Wan, Mind-body Coach | Creative Arts Facilitator | Empowering a Holistic Approach to Wellbeing

In-depth reviews

Who we’ve worked with

Insights from the Academy.

Check out our post from a Confidence session we recently hosted with Coventry University’s, GILL Lab’s, Salon Series.