Let
EQ
Lead
IQ
Transforming leaders, empowering teams.
Harness the power of creative leadership, emotional intelligence, and neuroscience to build motivated, resilient and high-performing teams.
“Disengaged employees cost the UK economy between £52–70 billion annually in lost productivity, emphasising the need for initiatives that promote engagement and collaboration.”
(Achievers, The Cost of Disengagement to Your Company)
Meet the founder
Hi, I’m Donna — founder of the Dynamic Potential Academy, where Creative Leadership training meets emotional intelligence and well-being.
Too many people feel stuck, disconnected, or burnt out in how they work and lead. The Academy offers a refreshing alternative — a playful, practical space to grow confident, creative leaders.
We use neuroscience, emotional intelligence, and creativity to build stronger connections and more human ways of working. Think of it as turning rocks into sponges — surprising, effective, and good for everyone.
Develop emotional intelligence.
Foster creative leadership.
Prevent burnout and retain happy teams.
What we offer.
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Empower – Creative Leadership
Creative Leadership for the Future
Build emotionally intelligent, creative leadership practices.
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Thrive – Creative Wellness
Creative Wellness for Sustainable Performance
Build resilience, reconnect purpose, and prioritise well-being — together.
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Unite – Team Alignment & Connection
Play, Connect, Align.
Gamified team building that strengthens trust, values, and momentum.
Who we work with.
We support leaders, teams, and organisations who are ready to:
Navigate change and complexity with confidence
Lead with emotional clarity and creativity
Build psychologically safe, thriving cultures
Prioritise well-being without sacrificing performance
Foster cultures of creativity and sustainable success
Our approach.
We combine Neuroscience + EQ / EI + Creativity:
Neuroscience & Emotional Intelligence – Grounded, evidence-based insights.
Creative, Experiential Learning – Not just talking, but doing and reflecting.
Safe, Human-Centred Spaces – Because growth needs trust.
Real Talk & Practical Tools – For leaders who want depth, not fluff.
How do we cultivate that space?
Creativity and innovation can flourish by setting a Psychologically Safe Space for honest conversations.
Include creative flow activities, such as Design Thinking, LEGO® Serious Play®, and Co-Design, as well as just chatting and doodling. Neuroscientific research shows the benefits of creative-based flow activities connected with reflective thinking tasks.
Whatever comes out, comes out. Reflection and Connection are the cornerstones of my sessions, and from that, significant growth emerges.
Develop new skills.
Increase productivity.
Create happier teams.
What makes us different?
Customisation and personalisation
We assess your unique challenges and objectives to ensure the sessions hit the most valuable outcomes for your needs. Sessions are also delivered with different learning styles for an effective learning environment.
Prioritised Experiential Learning
Our interactive, hands-on sessions and peer-to-peer learning allow participants to practice new skills immediately and offer opportunities for participants to collaborate, share experiences, and learn from one another.
Linked Well-Being & Business Outcomes
Real-time metrics and KPIs to demonstrate ROI. e.g. before-and-after assessments can show improvements in team engagement, communication, or stress levels, which can be tied to organisational performance indicators.
Our impact, your growth.
Who we’ve worked with
Insights from the Academy.
Check out our post from a Confidence session we recently hosted with Coventry University’s, GILL Lab’s, Salon Series.
